Distinctive Thinking

on Business Success – Articles, tips, and Q&A’s

Archive for the ‘Entrepreneur’ Category

The Distinctive Coaching Blog has Moved…

Posted by bizcoachjason on June 24, 2009

Yes, that’s correct. Due to a site reconstruction, we’ve moved.

For more informative, riveting, fascinating, thrilling articles, posts and general know-how on achieving your ideal business, sales, marketing, networking, social networking, productivity, motivation and all things that go into YOUR successful business, please see:

http://www.DistinctiveCoaching.com/Blog-posts

We’ll be waiting there for you . . .

🙂

Biz Coach Jason

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Posted in Business development, Business ethics, Business owner, Creativity, Entrepreneur, Events, Goal setting, Humor, Inspiration, Interviewing, marketing, Motivation, Netiquette, Networking, Phone sales, Rosarito Mexico Bike Ride, Sales, Sales Training, Social Networking, Uncategorized, Upgrading skills | Tagged: , , , , , , , | Leave a Comment »

Awesome FREE resource for FB, LI, Twitter…

Posted by bizcoachjason on June 18, 2009

Check out this highly-rated (and FREE) guide to exploding your business using Facebook, Twitter and LinkedIn, etc..

http://www.DistinctiveCoaching.com/Social-Networking-Special-Report

Here’s what some people are saying about it…

“Jason, I love this report! I have been having a hard time figuring out Twitter and your report has done wonders for me. Thank you. Is it ok for me to share the link with others?
Continue the wonderful work!”
– Sheila E.

“I just read your report on social networking. I could relate to some of the same frustrations! lol Enjoyed reading the tips. Thanks!”
– Nancy B.

 ”Thanks for sharing the link. One of the better summaries on using social media/networks for business owners.”
– Brett T.

“Hi Jason,  This guide seems really interesting and goes right along with the training topic we just had. Why don’t you also post this info to the group? I think that audience would really benefit from this too.
Thanks!”
– Frankie G.

“Nice! I can definitely use some of these ideas. This makes a lot of sense for marketing. I can tell my sales are really going to take off now!”
– Shawn T.

“Jason, great report – sure opened my eyes. I could use this help.”
– Jim W.

“Jason, Hope you don’t mind…I posted your Special Report to my wall, encouraging all to forward it to their business friends who don’t yet ‘get’ the importance of social media… ’Pass this article along to your business friends not yet on FB, Twitter, et al – Thanks to Jason Rosado’ ”
– Geoff M.

“Wow… Thanks for sharing this!”
– Susan M.

http://www.DistinctiveCoaching.com/Social-Networking-Special-Report

Posted in Business development, Entrepreneur, marketing, Networking, Sales, Social Networking | Leave a Comment »

Q: Should I continue marketing my small business during a recession?

Posted by bizcoachjason on May 30, 2009

A lot of people are asking whether it makes sense to continue marketing as usual when money is so tight and often sales are low, cut back to save money and help stay afloat, or even cut marketing out altogether.

My definition of being in business is: “Selling a product or service.” And my definition of marketing is: “Creating exposure for your business, product or service.”

So a simplistic answer is: If no one knows you have something to sell, no one will be able to buy. 

Not only is marketing essential in this economic environment, it can also be done inexpensively and very often for free.

I work with my own entrepreneurial clients to build their businesses using marketing methods that are no cost, fun and motivating for them to execute, and extremely helpful to their target market. This also helps to build their brand and exposure. So even if some prospects are not ready to buy at the moment, the processes, systems and strategies are in place and moving to really take advantage when the economy turns around.

But even during the downturn, people are buying. It’s all a matter of delivering great value with your marketing and being able to easily and comfortably show a rock-solid return on investment – present and future.

The best marketing is free. And it will set up your sales for success now and explode even more down the road.

Happy marketing and enjoy the ride!
Jason

Jason E. Rosado
Business Coach & Professional Speaker

Helping entrepreneurs and sales professionals achieve your ideal business in 12 months or less.

Let’s connect and supercharge your success!
Website: http://www.AchieveYourIdealBusiness.com
Twitter: http://twitter.com/BizCoachJason
Facebook Profile: http://profile.to/BizCoachJason
Facebook Business Group: http://groups.to/IdealBusinessCommunity

Posted in Business development, Entrepreneur, marketing, Sales | Leave a Comment »

5 Tips to Avoid Entrepreneurial Burnout

Posted by bizcoachjason on May 21, 2009

Avoiding burnout for us entrepreneurs is key to having a strong, thriving business and happy life:

1.) Create your vision fully – List all the details, all the motivators and consequences of not attaining the vision

2.) Strategize your actions and make sure they are inspired actions – Productivity steps that energize and excite you. Don’t get bogged down with the little things that you don’t really enjoy. There is no one way to accomplish something; there are usually MANY ways. Work with someone to find out what those are, and how to get them done.

3.) Surround yourself with positive people and minimize time with energy draining people.

4.) Take time for yourself everyday, or in crunch time, at the very least every week. Do those things that relax you – read the morning paper in peace, have a cup of tea on the patio, walk, jog or bike for 30 minutes. Take a little time out of your day to refresh your mind and body. For me, bike riding on long trails is when I get the most relaxation, a good workout and fantastic business brainstorming, energy and motivation!

5.) And lastly, don’t go it alone. Work with others and get outside support. You’re not in it alone, and everyone benefits when we work together. 

Excerpt of a “TwitInterview” on entrepreneurial Marketing, Networking, Sales and Productivity, posted at: http://twitinterviews.com/tag/jason-rosado/ 

Posted in Business development, Entrepreneur, Goal setting, Inspiration, Motivation | Leave a Comment »

Online Communication Tips For — Communicators

Posted by bizcoachjason on May 4, 2009

“Online Communication Tips For — Communicators” 

It’s all about image, communication, relationships and style.  Especially for us business owners.  Remember that people are looking to you and will decide if they want to buy from you, do business with you, or network and help you connect with others.

Richard Laermer provides some very good points here about what you’re posting on Facebook, as well as how you are emailing to your audiece.  Everything you communicate reflects on you and your brand.

“… By now, we’ve all received the message that our online reputations and images are as important, if not more important, than their off-the-Web counterparts.

So here’s how to rise from the ground floor to a higher level…”

Read more here:
http://badpitch.blogspot.com/2009/05/online-communication-tips-for.html

Jason’s additional comments:

This is very sound advice!

I would add that if you are writing marketing copy (webpage, newsletter, etc.) think of your audience as they are reading a note from you specifically to them specifically. At times it’s appropriate to write in a “personal” voice. The grammar doesn’t have to be perfect in these instances; it should sound “natural” and even a touch conversational. But it still needs to sound intelligent, respectful and thoughtful. 

All the best,
Jason

Website: http://www.AchieveYourIdealBusiness.com
Twitter: http://twitter.com/BizCoachJason
Facebook Profile: http://profile.to/BizCoachJason
Facebook Business Group: http://groups.to/IdealBusinessCommunity

Posted in Business development, Entrepreneur, marketing, Netiquette, Networking, Sales, Social Networking | Leave a Comment »

Master the Interview – Prepare with these Interview Questions

Posted by bizcoachjason on April 16, 2009

With so many people looking for work right now, the art of the job interview is as important as ever.  And this is true for both the job candidate as well as the hiring manager. 

Competition for jobs is so fierce, and hiring the wrong person can waste time, money, energy, productivity, and cause a lot of stress for everyone involved.

This article is written for the hiring manager, to help them make a great staff decision, but it is also helpful to the job candidate as they prepare for the interview.

When I coach my small business clients that are growing their business and hiring new employees, I give them the standard questions to ask, such as “Tell me about yourself”, “What are you three best skills”, “What is your biggest weakness”, “Where do you see yourself in three/five years”, “Why do you think this would be a great job for you”, etc. 

We also work together to create questions that asses skill sets that they want their new hire to have a mastery of.  These questions typically start with “Tell me about a time when…” and end depending on appropriate skill or characteristic that is being assessed.

For example:

“Tell me about a time when/describe a time when…”
– “… you had a disagreement with your manager, but you just knew that you were right.”
This can asses many things: conflict resolution skills and styles, relationship building & maintenance skills, communication abilities, etc.

– “… you were working with a difficult or irate customer.”
Obviously, this looks at their customer service tendencies, philosophies and behaviors.

– “…as you approached an important deadline, you saw that you weren’t going to make it.”
This can show how they prioritize and set action plans and goals, in addition to how they handle unexpected and possibly stressful situations.

– “…you had to give a poor review or rating to an underachieving employee that you were managing.”
This might give a glimpse to their leadership and mentoring abilities and styles.

Some follow up questions to their initial answers might include:

– How did you handle that?
– What was your biggest concern at the time?
– Do you feel the situation was resolved?
– Looking back, do you think you would have done anything differently?

These are great questions from the hiring manager’s perspective, and they can be difficult for the job candidate to prepare for.

I suggest an interviewee take a look at the job description and make a list of probable skills that the interviewer may want to measure appropriate for the position. Prepare examples from your experience that demonstrate positive outcomes. Sometimes there is no “right answer” – the interviewer just wants to asses your thought and communication style to see if it is a fit with theirs or with the department or company culture.

And lastly, both sides need to be very truthful when answering interview questions. If you concentrate too hard on selling yourself or your company during the intweview, you’ll probably accomplish just that. But when the new hire begins working, you might find it’s a very poor fit and will probably not have a happy ending for either side.

I hope these ideas help both job candidates and hiring managers alike.

To your succes,
Jason

Where is Jason speaking next?
Take a look at www.DistinctiveCoaching.com/events.htm to find out or have him speak at your event!

Jason E. Rosado
Business Coach & Professional Speaker

Helping entrepreneurs, small biz owners, and sales professionals achieve your ideal business in 12 months or less. 
Vision, Strategy, Sales, Success.

773.829.1276
Jason@DistinctiveCoaching.com

Website: http://www.AchieveYourIdealBusiness.com
Twitter:
http://twitter.com/BizCoachJason
Facebook Profile:
http://profile.to/BizCoachJason
Facebook Business Group:
http://groups.to/IdealBusinessCommunity

Posted in Business development, Business ethics, Entrepreneur, Interviewing, Upgrading skills | Leave a Comment »

Thought of the Day on Increasing Your Value

Posted by bizcoachjason on April 14, 2009

Want to improve your value to your customers?

Ask your past clients about the benefits of their experience with you, not just the bottom-line results. Getting clear on this value will help you to produce even more of it.

Posted in Business development, Creativity, Entrepreneur, Inspiration | Leave a Comment »

Six quick sales tips you can use today…

Posted by bizcoachjason on April 7, 2009

Want to sell more? Get the buzz words, catch phrases & industry jargon out of your head. Talk to people in their own, everyday terms so they can relate both intellectually and emotionally.

While working on sales strategies with two different clients yesterday and today, both said to me, “Wow.. I need to unlearn what my company taught me. No wonder I’m not getting many appointments set.”

I’ve also heard this before from past clients. These can’t be coincidences.

These two particular companies are well known and respected ones – one of the oldest and best-known in the financial services and one very respected network marketing company.  Both teach their sales staff very specific strategies and scripts filled with phrases that boast of the company’s successes, accolades, and awards but do very little to engage the prospect’s dreams, wants and desires.  They don’t connect the dots from what the company offers to what’s in the prospect’s mind and heart.

So how do you connect those dots? Here are six quick tips…

– Ask questions. Don’t assume you know your prospect’s pain and pleasure points. Even if you guess correctly, they need to be in their own words, not yours. 
– Make an active sales experience for your prospect, not passive.
– Create a sales conversation instead of a presentation.
– Help your prospect get clear on what they want, how it will positively impact them and the costs for not acting.
– Use check-in questions and assess the fit as you go.
– Leave the decision-making power with your prospect. Don’t try to be sly or force a sale on them. If you’ve done a good job at helping them connect the dots, the decision is up to them. 

It doesn’t matter how good your product or service is if you can’t help your prospect make an emotional and intellectual connection to take ownership of their decision.

What are you thoughts and experiences?

 

Where is Jason speaking next?
Take a look at
www.DistinctiveCoaching.com/events.htm to find out or have him speak at your event!


Jason E. Rosado
Business Coach & Speaker

Helping entrepreneurs, small biz owners, and sales professionals achieve your ideal business in 12 months or less.
Want to get started?  Sign up for your FR.EE “Business Success E-Series”!

773.829.1276
Jason@DistinctiveCoaching.com

Website: http://www.AchieveYourIdealBusiness.com
Twitter:
http://twitter.com/BizCoachJason
Facebook Profile: http://profile.to/BizCoachJason
Facebook Business Group: http://groups.to/IdealBusinessCommunity

Posted in Business development, Business ethics, Entrepreneur, marketing, Motivation, Phone sales, Sales, Sales Training | Leave a Comment »

LOCAL, GLOBAL & GREEN 2009 – Chicago, Sat 3/28/09

Posted by bizcoachjason on March 27, 2009

Hello Business Achievers,

NETWORKING & EDUCATION – TOMORROW!!

Opportunities for Local Businesses, Global Marketplaces and Green Technology.

Saturday, March 28
Registration begins at 9:30AM
Program starts at 10:00AM and ends at 2:00PM

UIC Student Center East, 750 S. Halsted, Chicago, IL.

 Click on the link below for more information:
LOCAL, GLOBAL & GREEN 2009
http://www.paccgc.org

Billions of Dollars are being allocated for Small Business Development and Green Technology. Find out how you can benefit!

I’ll be there as both an attendee and an expert panelist in sales & marketing at the Small Business Boot Camp that will run at the end of the event.  Hope to see you all there.

Best,
BizCoachJason

Where is Jason speaking next?
Take a look at
www.DistinctiveCoaching.com/events.htm to find out or have him speak at your event!


Jason E. Rosado
Business Coach & Speaker

Helping entrepreneurs, small biz owners, and sales professionals achieve your ideal business in 12 months or less.
Want to get started?  Sign up for your FR.EE “Business Success E-Series”!

773.829.1276
Jason@DistinctiveCoaching.com

Website:
http://www.AchieveYourIdealBusiness.com
Twitter:
http://twitter.com/BizCoachJason
Facebook Profile: http://profile.to/BizCoachJason
Facebook Business Group: http://groups.to/IdealBusinessCommunity

Posted in Business development, Business owner, Entrepreneur, Events, Goal setting, Inspiration, marketing, Networking, Sales, Social Networking | Leave a Comment »

The End is Near (of the Indurtial Age) – “Get Out of the Training Business”

Posted by bizcoachjason on February 24, 2009

Very interesting article. I don’t know if I buy every point, but there are some great nuggets here.  I love the quote “Burning people out is not a survival strategy.”

So what does this all mean?

Even though this article is aimed at the corporate world, there are obviously huge implications for the small business and entrepreneurial folks.  Massive societal growth in networking, collaborating and coaching… some of my favorite pastimes… will lead to better decision-making skill and helping and service attitudes – which also will lead to more viral marketing, affiliate marketing and joint ventures between companies offering their products and services to the same target markets.

For those of us already doing the solopreneur gig, we have a headstart. But we need to keep learning, growing and staying ahead of the curve.

And… Don’t miss tomorrow’s FREE TELECLASS to start this new world process: http://idealprospect.eventbrite.com – better networking, marketing and sales success for eveyone!


“Get Out of the Training Business”  –  Jay Cross

The dawn of a new age

If you’re looking for a way to weather the economic downturn, the first thing you need to do is realize that it’s a permanent climate change, not a passing storm.

What we are experiencing today is fundamental. The industrial age is in its death throes, making way for the unfolding of the network age…

http://www.clomedia.com/effectiveness/jay-cross/2009/February/2532/index.php

Enjoy!
Jason

Jason E. Rosado
Business Coach


Helping entrepreneurs, home-based & small biz owners, and sales professionals achieve your ideal business in 12 months or less.

Want to get started?  Sign up for your FREE “Business Success E-Series”!773.829.1276
Jason@DistinctiveCoaching.com

Website: http://www.AchieveYourIdealBusiness.com
Twitter:
http://twitter.com/BizCoachJason
Facebook Profile: http://profile.to/BizCoachJason
Facebook Business Group: http://groups.to/IdealBusinessCommunity

 

Posted in Business development, Business owner, Creativity, Entrepreneur, Goal setting, Networking, Sales, Sales Training, Social Networking, Upgrading skills | 1 Comment »