Distinctive Thinking

on Business Success – Articles, tips, and Q&A’s

Q: Should I continue marketing my small business during a recession?

Posted by bizcoachjason on May 30, 2009

A lot of people are asking whether it makes sense to continue marketing as usual when money is so tight and often sales are low, cut back to save money and help stay afloat, or even cut marketing out altogether.

My definition of being in business is: “Selling a product or service.” And my definition of marketing is: “Creating exposure for your business, product or service.”

So a simplistic answer is: If no one knows you have something to sell, no one will be able to buy. 

Not only is marketing essential in this economic environment, it can also be done inexpensively and very often for free.

I work with my own entrepreneurial clients to build their businesses using marketing methods that are no cost, fun and motivating for them to execute, and extremely helpful to their target market. This also helps to build their brand and exposure. So even if some prospects are not ready to buy at the moment, the processes, systems and strategies are in place and moving to really take advantage when the economy turns around.

But even during the downturn, people are buying. It’s all a matter of delivering great value with your marketing and being able to easily and comfortably show a rock-solid return on investment – present and future.

The best marketing is free. And it will set up your sales for success now and explode even more down the road.

Happy marketing and enjoy the ride!

Jason E. Rosado
Business Coach & Professional Speaker

Helping entrepreneurs and sales professionals achieve your ideal business in 12 months or less.

Let’s connect and supercharge your success!
Website: http://www.AchieveYourIdealBusiness.com
Twitter: http://twitter.com/BizCoachJason
Facebook Profile: http://profile.to/BizCoachJason
Facebook Business Group: http://groups.to/IdealBusinessCommunity


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