Distinctive Thinking

on Business Success – Articles, tips, and Q&A’s


Posted by bizcoachjason on February 1, 2009

Feb 1, 2009   

Contact:  Jason Rosado
(773) 829-1276



CHICAGO – Business coach and owner of Distinctive Coaching, Jason Rosado, has found a way to “beat the big boys at their own game,” as he put it.


Today’s airing of the 2009 Superbowl XLIII (NBC) in Tampa, Florida at Raymond James Stadium will have some of the same old aspects from the national unofficial holiday as well as some new flashy features. Al Michaels and John Madden are slated as the announcers, with Bruce Springsteen and the E street band as the halftime show.


A thirty-second commercial will cost approximately $3,000,000 USD.  MillerCoors and their ad agency have devised a brilliant plan to take advantage of a cost-savings idea in this economy.


Miller High Life has filmed a one-second commercial, and bought the corresponding airtime for a reported $100,000. Obviously the cost savings is great, though when you take into account the shortened viewership of the spots, the math works out proportionately. However, the news of the one-second commercial format has already gotten much more publicity, at a much lower cost, than a normal 30-second Superbowl spot will likely garnish an advertiser.


When news of the cost-effective and innovative approach to advertising during “The Big Game” reached Rosado, he figured he could do one better.


After considering his options carefully, consulting with his wife (she helps keep him from “spending the farm”), his accountant, CPA, Warren Buffett, and Donny Deutsch, Rosado decided his best strategy was to go even smaller, and buy no airtime.


“These big-time guys and their teams of ad execs keep coming up with great ideas.  But they are not the only ones to see big profits from the Superbowl ad frenzy.  Not only was I able to save money from not having to buy a half-second slot from NBC, but I also didn’t have to pay for a fancy ad agency, writers, directors, actors, a film crew and a location shoot.  The way I see it, MillerCoors and all the other ‘big boys’ can have their day in the sun, but I’m going to have my cake and eat it, too!”


Rosado hopes this new method of not advertising attracts the kind of clients he loves to work with and that are just like him: no-nonsense entrepreneurs, home-based and small business owners and sales professionals that want to improve their strategy, upgrade their skills, increase their effectiveness and greatly grow their revenue. His ideal is to have each client create wealth, freedom and happiness while doing the work that they enjoy so much, unlike the 2008 0-16 Detroit Lions, who just got the money.


He believes that not advertising during Superbowl XLIII is a way to continue his life work towards those ends, and that both current and prospective clients will also find that they too can prosper by not advertising during today’s or any upcoming Superbowl event.


When reached for further comment and asked how he will spend the evening now that he will not be tied up in the Superbowl rat race, Rosado remarked, “Well, I guess my wife and I will go to our friends’ home, where we’ve been invited. I think we’ll all have a good laugh at MillerCoors’ expense when we see their one-second commercial and celebrate our good fortune, knowing that we’ve finally beat the big boys at their own game.” 


He also mentioned that the Arizona Cardinals were originally from Chicago and that he might root for them, but that wasn’t nearly as interesting.



About Distinctive Coaching

Distinctive Coaching (www.DistinctiveCoaching.com) helps entrepreneurs, small business owners and sales professionals to achieve their ideal business in 12 months or less. Jason Rosado is the founder and owner of this training and coaching private practice and has worked in this field for over 20 years in large corporate, small business and entrepreneurial companies.





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