Distinctive Thinking

on Business Success – Articles, tips, and Q&A’s

Archive for February, 2009

The End is Near (of the Indurtial Age) – “Get Out of the Training Business”

Posted by bizcoachjason on February 24, 2009

Very interesting article. I don’t know if I buy every point, but there are some great nuggets here.  I love the quote “Burning people out is not a survival strategy.”

So what does this all mean?

Even though this article is aimed at the corporate world, there are obviously huge implications for the small business and entrepreneurial folks.  Massive societal growth in networking, collaborating and coaching… some of my favorite pastimes… will lead to better decision-making skill and helping and service attitudes – which also will lead to more viral marketing, affiliate marketing and joint ventures between companies offering their products and services to the same target markets.

For those of us already doing the solopreneur gig, we have a headstart. But we need to keep learning, growing and staying ahead of the curve.

And… Don’t miss tomorrow’s FREE TELECLASS to start this new world process: http://idealprospect.eventbrite.com – better networking, marketing and sales success for eveyone!


“Get Out of the Training Business”  –  Jay Cross

The dawn of a new age

If you’re looking for a way to weather the economic downturn, the first thing you need to do is realize that it’s a permanent climate change, not a passing storm.

What we are experiencing today is fundamental. The industrial age is in its death throes, making way for the unfolding of the network age…

http://www.clomedia.com/effectiveness/jay-cross/2009/February/2532/index.php

Enjoy!
Jason

Jason E. Rosado
Business Coach


Helping entrepreneurs, home-based & small biz owners, and sales professionals achieve your ideal business in 12 months or less.

Want to get started?  Sign up for your FREE “Business Success E-Series”!773.829.1276
Jason@DistinctiveCoaching.com

Website: http://www.AchieveYourIdealBusiness.com
Twitter:
http://twitter.com/BizCoachJason
Facebook Profile: http://profile.to/BizCoachJason
Facebook Business Group: http://groups.to/IdealBusinessCommunity

 

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Posted in Business development, Business owner, Creativity, Entrepreneur, Goal setting, Networking, Sales, Sales Training, Social Networking, Upgrading skills | 1 Comment »

Want to increase sales, gain new networking insight & enjoy marketing?

Posted by bizcoachjason on February 24, 2009

“Create Your Ideal Prospect”

 – How good are you at getting customers from networking events, online forums, email campaigns and other prospect contact situations?

 – Could you increase your sales effectiveness if you knew exactly what to say, how to say it, what to expect, how to follow up – and put it into the “Prospect Success Formula?”

Most of us entrepreneurs, small biz and sales professionals have several missed opportunities every day, because we aren’t taking our cues from the people we meet and talk to, are not properly positioning ourselves, or are spending too much time and energy focusing on the wrong aspects our dialogs. 

And when we do recognize these opportunities, we often let fear and lack of preparation get in the way of really taking advantage.  I know I have encountered the sleazy sales person or annoying pitch-happy networker when I’ve been out at events. I’ve also gotten introduction emails from unknown or vaguely known people that make my stomach turn.  I don’t want to come off that way to others, and I want to be ethical, moral and helpful with my networking, marketing and sales presentations.

“Luck is when preparation meets opportunity.”

This means that we create our own luck.  And when you work for yourself, the importance of this cannot be stressed enough. People don’t succeed with their business just because of luck – especially in this economic environment.  You have to be prepared.

And here’s your opportunity to start that preparation, easily and enjoyably.

During this free teleclass, you will:

  • Discover the 4 easy steps to Create Your Ideal Prospect
  • Learn how fashion your “pitch” so it’s exciting, interesting and relevant – whether this is your networking “elevator pitch”, an online introduction or the turning point in casual conversation
  • Know how to use the “Three Eyes” to organically grow people’s interest and get them excited about what you have to offer, so they are ready to say ‘yes’ before you have even asked for a sale
  • Turn a skill that you mastered at age two (and drove your parents crazy) into the most valuable sales tool you can ever use
  • Find out why businesses are growing at breakneck speeds on Facebook, Twitter, LinkedIn, Ning and other social networks, and how you can get in on this too
  • And do all these ethically, morally and in a way that makes you feel really good that you are helping others while growing your business!

Please join me on Wednesday, Feb 25 at 9:30am CT for this exciting live workshop that will take what you already know, combine it with new insight and give you superior networking, marketing and sales results!

Here is the link to register: http://idealprospect.eventbrite.com

And… for those that are on the live call, I will be giving a free bonus you will not want to miss, and a very special prize for one lucky winner!

All the best,
Jason

P.S. Don’t miss this one! If you want to explode your sales, and even if you aren’t 100% sure you’ll be able to make it, there will be follow up from the event that you won’t want to miss!  http://idealprospect.eventbrite.com

 

Where is Jason speaking and presenting next?
Take a look at www.DistinctiveCoaching.com/events.htm to find out or have him speak at your event!


Jason E. Rosado
Business Coach

Helping entrepreneurs, home-based & small biz owners, and sales professionals achieve your ideal business in 12 months or less.
Want to get started?  Sign up for your FREE “Business Success E-Series”!

773.829.1276
Jason@DistinctiveCoaching.com

Website: http://www.AchieveYourIdealBusiness.com
Twitter:
http://twitter.com/BizCoachJason
Facebook Profile: http://profile.to/BizCoachJason
Facebook Business Group: http://groups.to/IdealBusinessCommunity

 

Posted in Business development, Entrepreneur, Events, Networking, Sales, Upgrading skills | Leave a Comment »

Interesting Life & Business Lessons – from Scary “Popcorn” Evidence

Posted by bizcoachjason on February 18, 2009

UPDATED 2/22/09:

http://www.snopes.com/science/cookegg.asp 

It turns out the video below is a hoax. It was a marketing ploy to sell cell phone earpieces.  One of my friends found the above story and sent me the link.  It also stirred quite a discussion between us.

Many of us have fallen prey to the “alarmist” email forwards, and I am usually not “fooled” by them, at least without doing a web search and checking things out myself.  This one got the better of me, as it was intended to play on fear and pain points (good marketing, huh?)

My friend implied that by sending this hoax warning in am email to friends and family (he assumed I sent it also to clients and prospects), I was going against my very mission of coaching people to build a reputation for integrity, professionalism, attention to detail, marketing, branding, etc.  He asked me in a tongue-in-cheek way, how would I coach someone that sent “false and erroneous information” via email. 

So I responded:

“Yes, we all do imperfect things that impact our goals and relationships, and sometimes sabotage them.

To sum it up: Ooops.  I’m not perfect. Life goes on. And I do coach others that well thought out action is more important than perfect action for the simple reason that we can be paralyzed by waiting and trying to be perfect. ”

There are many lessons to be learned here.
– Don’t always take things at face value
– Always look before you leap
– Be mindful of others’ perceptions and outcomes from your potential actions
– Use well thought out actions

But I still say sometimes taking imperfect actions beats all the above to move you towards success – especially when you are acting from genuine compassion and care.

Life (and business) is a crap-shoot. Be diligent, but don’t be paralyzed or overly pessimistic.

Enjoy the video, but remember, until you try it at home, it’s not proof just because it looks like it’s true.  🙂

All the best,
Jason
 
 

 

————————————————————————-

MY ORGINIAL POST, 2/18/09:

I haven’t seen the popcorn evidence before, but I have been concerned for a long time about us literally frying our brains and other tissues and organs from cell phones.  It’s good to see the physical evidence.

 – Jason

P.S. It’s also good to know what to do if you’re stuck in the wilderness with only popcorn and your cell phone, in order to keep from starving.  LOL

————————————————————————————-

Check this out – scary! 

 

 

 

And we’re supposed to believe
that cell phones are safe?
 

Posted in Uncategorized | Leave a Comment »

10 Ways To Stay Safe On Facebook

Posted by bizcoachjason on February 6, 2009

This is a great short read from Mari Smith for anyone that wants more info on how to use Facebook, especially for business, when you might have some concerns about privacy.

I agree with them, except maybe one (for business marketing reasons). But I’ll let you decide which are good for you. 

All the best,
Jason

10 Ways To Stay Safe On Facebook

Jason E. Rosado
Business Coach


Helping entrepreneurs, home-based & small biz owners, and sales professionals achieve your ideal business in 12 months or less.

Want to get started?  Sign up for your FREE “Business Success E-Series”!773.829.1276
Jason@DistinctiveCoaching.com

 

Website: http://www.AchieveYourIdealBusiness.com
Twitter:
http://twitter.com/BizCoachJason
Facebook Profile: http://profile.to/BizCoachJason
Facebook Business Group: http://groups.to/IdealBusinessCommunity

Posted in Business development, Entrepreneur, Netiquette, Networking | Leave a Comment »

FOR IMMEDIATE RELEASE – CHICAGO AREA BUSINESS COACH AND ENTREPRENEUR UP’S THE ANTE FOR SUPERBOWL COMMERCIALS

Posted by bizcoachjason on February 1, 2009

FOR IMMEDIATE RELEASE
Feb 1, 2009   

Contact:  Jason Rosado
(773) 829-1276

 

 CHICAGO AREA BUSINESS COACH AND ENTREPRENEUR
UP’S THE ANTE FOR SUPERBOWL COMMERCIALS

CHICAGO – Business coach and owner of Distinctive Coaching, Jason Rosado, has found a way to “beat the big boys at their own game,” as he put it.

 

Today’s airing of the 2009 Superbowl XLIII (NBC) in Tampa, Florida at Raymond James Stadium will have some of the same old aspects from the national unofficial holiday as well as some new flashy features. Al Michaels and John Madden are slated as the announcers, with Bruce Springsteen and the E street band as the halftime show.

 

A thirty-second commercial will cost approximately $3,000,000 USD.  MillerCoors and their ad agency have devised a brilliant plan to take advantage of a cost-savings idea in this economy.

 

Miller High Life has filmed a one-second commercial, and bought the corresponding airtime for a reported $100,000. Obviously the cost savings is great, though when you take into account the shortened viewership of the spots, the math works out proportionately. However, the news of the one-second commercial format has already gotten much more publicity, at a much lower cost, than a normal 30-second Superbowl spot will likely garnish an advertiser.

 

When news of the cost-effective and innovative approach to advertising during “The Big Game” reached Rosado, he figured he could do one better.

 

After considering his options carefully, consulting with his wife (she helps keep him from “spending the farm”), his accountant, CPA, Warren Buffett, and Donny Deutsch, Rosado decided his best strategy was to go even smaller, and buy no airtime.

 

“These big-time guys and their teams of ad execs keep coming up with great ideas.  But they are not the only ones to see big profits from the Superbowl ad frenzy.  Not only was I able to save money from not having to buy a half-second slot from NBC, but I also didn’t have to pay for a fancy ad agency, writers, directors, actors, a film crew and a location shoot.  The way I see it, MillerCoors and all the other ‘big boys’ can have their day in the sun, but I’m going to have my cake and eat it, too!”

 

Rosado hopes this new method of not advertising attracts the kind of clients he loves to work with and that are just like him: no-nonsense entrepreneurs, home-based and small business owners and sales professionals that want to improve their strategy, upgrade their skills, increase their effectiveness and greatly grow their revenue. His ideal is to have each client create wealth, freedom and happiness while doing the work that they enjoy so much, unlike the 2008 0-16 Detroit Lions, who just got the money.

 

He believes that not advertising during Superbowl XLIII is a way to continue his life work towards those ends, and that both current and prospective clients will also find that they too can prosper by not advertising during today’s or any upcoming Superbowl event.

 

When reached for further comment and asked how he will spend the evening now that he will not be tied up in the Superbowl rat race, Rosado remarked, “Well, I guess my wife and I will go to our friends’ home, where we’ve been invited. I think we’ll all have a good laugh at MillerCoors’ expense when we see their one-second commercial and celebrate our good fortune, knowing that we’ve finally beat the big boys at their own game.” 

 

He also mentioned that the Arizona Cardinals were originally from Chicago and that he might root for them, but that wasn’t nearly as interesting.

 

 

About Distinctive Coaching

Distinctive Coaching (www.DistinctiveCoaching.com) helps entrepreneurs, small business owners and sales professionals to achieve their ideal business in 12 months or less. Jason Rosado is the founder and owner of this training and coaching private practice and has worked in this field for over 20 years in large corporate, small business and entrepreneurial companies.

 

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