Distinctive Thinking

on Business Success – Articles, tips, and Q&A’s

Q: What Works Better: Advertising or Networking?

Posted by bizcoachjason on April 1, 2008

A:  For me it’s been a mixture. Networking and meeting people is the first step, and a necessary one.

I have learned so much about networking over the past few years, both from my failures and my successes. I was able to find out what I did flat-out wrong, what I was good at, and what are the “right” things to do that I now love networking because I get so much out of it personally and professionally.

I even took the lessons I have learned from networking and sales and created a workshop that combines the best practices of both for business owners and sales professionals. It teaches not only how to overcome shyness and lack of direction to create a guaranteed success plan, but also how to make your networking and sales work together synergistically to building really strong relationships and leverage those to bring you the sales you want.

So first, you need to build relationships online, offline, at networking events and through other connections. Get to know them – what they want and how you can support them. Then market to them in a very giving way. Treat the people in your network and in your contact database just the same as you would your friends and family.

Become a trusted advisor to them. Provide help and support without expecting anything in return. And know when and how to market to them only when it’s a win-win outcome for both of you.

I hope this answer helps other people out there that are in the same place that I was. And for anyone that would like to learn more, please feel free to contact me.

All the best,
Jason Rosado

P.S. Here is more info on the networking and sales workshop: http://www.DistinctiveCoaching.com/Supercharge.html  

And a Free teleclass preview: http://necessities.eventbrite.com


One Response to “Q: What Works Better: Advertising or Networking?”

  1. lyn said

    Thanks for the inspiring post.Overcoming shyness is not that tough. If you think that it’s time to let go of the “shy side” , seek help from http://www.whatcausespanicattacks.com It has interesting guides. Thought that I might share with you.

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