Distinctive Thinking

on Business Success – Articles, tips, and Q&A’s

Archive for the ‘marketing’ Category

The Distinctive Coaching Blog has Moved…

Posted by distinctivecoaching on June 24, 2009

Yes, that’s correct. Due to a site reconstruction, we’ve moved.

For more informative, riveting, fascinating, thrilling articles, posts and general know-how on achieving your ideal business, sales, marketing, networking, social networking, productivity, motivation and all things that go into YOUR successful business, please see:

http://www.DistinctiveCoaching.com/Blog-posts

We’ll be waiting there for you . . .

:)

Biz Coach Jason

Posted in Business development, Business ethics, Business owner, Creativity, Entrepreneur, Events, Goal setting, Humor, Inspiration, Interviewing, Motivation, Netiquette, Networking, Phone sales, Rosarito Mexico Bike Ride, Sales, Sales Training, Social Networking, Upgrading skills, marketing | Tagged: , , , , , , , | Leave a Comment »

Awesome FREE resource for FB, LI, Twitter…

Posted by distinctivecoaching on June 18, 2009

Check out this highly-rated (and FREE) guide to exploding your business using Facebook, Twitter and LinkedIn, etc..

http://www.DistinctiveCoaching.com/Social-Networking-Special-Report

Here’s what some people are saying about it…

“Jason, I love this report! I have been having a hard time figuring out Twitter and your report has done wonders for me. Thank you. Is it ok for me to share the link with others?
Continue the wonderful work!”
- Sheila E.

“I just read your report on social networking. I could relate to some of the same frustrations! lol Enjoyed reading the tips. Thanks!”
- Nancy B.

 ”Thanks for sharing the link. One of the better summaries on using social media/networks for business owners.”
- Brett T.

“Hi Jason,  This guide seems really interesting and goes right along with the training topic we just had. Why don’t you also post this info to the group? I think that audience would really benefit from this too.
Thanks!”
- Frankie G.

“Nice! I can definitely use some of these ideas. This makes a lot of sense for marketing. I can tell my sales are really going to take off now!”
- Shawn T.

“Jason, great report – sure opened my eyes. I could use this help.”
- Jim W.

“Jason, Hope you don’t mind…I posted your Special Report to my wall, encouraging all to forward it to their business friends who don’t yet ‘get’ the importance of social media… ’Pass this article along to your business friends not yet on FB, Twitter, et al – Thanks to Jason Rosado’ ”
- Geoff M.

“Wow… Thanks for sharing this!”
- Susan M.

http://www.DistinctiveCoaching.com/Social-Networking-Special-Report

Posted in Business development, Entrepreneur, Networking, Sales, Social Networking, marketing | Leave a Comment »

Q: Should I continue marketing my small business during a recession?

Posted by distinctivecoaching on May 30, 2009

A lot of people are asking whether it makes sense to continue marketing as usual when money is so tight and often sales are low, cut back to save money and help stay afloat, or even cut marketing out altogether.

My definition of being in business is: “Selling a product or service.” And my definition of marketing is: “Creating exposure for your business, product or service.”

So a simplistic answer is: If no one knows you have something to sell, no one will be able to buy. 

Not only is marketing essential in this economic environment, it can also be done inexpensively and very often for free.

I work with my own entrepreneurial clients to build their businesses using marketing methods that are no cost, fun and motivating for them to execute, and extremely helpful to their target market. This also helps to build their brand and exposure. So even if some prospects are not ready to buy at the moment, the processes, systems and strategies are in place and moving to really take advantage when the economy turns around.

But even during the downturn, people are buying. It’s all a matter of delivering great value with your marketing and being able to easily and comfortably show a rock-solid return on investment – present and future.

The best marketing is free. And it will set up your sales for success now and explode even more down the road.

Happy marketing and enjoy the ride!
Jason

Jason E. Rosado
Business Coach & Professional Speaker

Helping entrepreneurs and sales professionals achieve your ideal business in 12 months or less.

Let’s connect and supercharge your success!
Website: http://www.AchieveYourIdealBusiness.com
Twitter: http://twitter.com/BizCoachJason
Facebook Profile: http://profile.to/BizCoachJason
Facebook Business Group: http://groups.to/IdealBusinessCommunity

Posted in Business development, Entrepreneur, Sales, marketing | Leave a Comment »

“Testimonial Tuesdays” on Facebook and Twitter!

Posted by distinctivecoaching on May 5, 2009

Hello Business Achievers!

In the spirit of sharing, helping reverse the recession, and providing sales to those that truly deserve it, I would like to introduce “Testimonial Tuesdays”!

http://snipurl.com/hey43 in the Facebook Group: “Achieve Your Ideal Business Now!”

I think Tuesdays are a great day for us to give a recommendation, testimonial or just kudos for a job well done to anyone we’ve worked with that we feel others could really benefit from.

For my first Testimonial Tuesday post and I want to give props to someone that has saved me hundreds of dollars over the past year, if not more:

I love the professional service and additional coverage she was able to provide at a much lower rate on my home, auto and umbrella insurance. I’ve been very happy with my rep for over a year. Let me know if you want Richele’s contact info to have her give you a great quote! Jason@DistinctiveCoaching.com

Please post your own Testimonials:
http://snipurl.com/hey43 

All the best,
Jason

P.S. Here is a Twitter post for you to ReTweet about Testimonial Tuesdays:

“Testimonial Tuesday”! Let the world know about the awesome service & value of other polished professionals! http://snipurl.com/hey43 Pls RT

@BizCoachJason  http://twitter.com/BizCoachJason

Posted in Business development, Inspiration, Networking, Sales, Social Networking, marketing | Leave a Comment »

Online Communication Tips For — Communicators

Posted by distinctivecoaching on May 4, 2009

“Online Communication Tips For — Communicators” 

It’s all about image, communication, relationships and style.  Especially for us business owners.  Remember that people are looking to you and will decide if they want to buy from you, do business with you, or network and help you connect with others.

Richard Laermer provides some very good points here about what you’re posting on Facebook, as well as how you are emailing to your audiece.  Everything you communicate reflects on you and your brand.

“… By now, we’ve all received the message that our online reputations and images are as important, if not more important, than their off-the-Web counterparts.

So here’s how to rise from the ground floor to a higher level…”

Read more here:
http://badpitch.blogspot.com/2009/05/online-communication-tips-for.html

Jason’s additional comments:

This is very sound advice!

I would add that if you are writing marketing copy (webpage, newsletter, etc.) think of your audience as they are reading a note from you specifically to them specifically. At times it’s appropriate to write in a “personal” voice. The grammar doesn’t have to be perfect in these instances; it should sound “natural” and even a touch conversational. But it still needs to sound intelligent, respectful and thoughtful. 

All the best,
Jason

Website: http://www.AchieveYourIdealBusiness.com
Twitter: http://twitter.com/BizCoachJason
Facebook Profile: http://profile.to/BizCoachJason
Facebook Business Group: http://groups.to/IdealBusinessCommunity

Posted in Business development, Entrepreneur, Netiquette, Networking, Sales, Social Networking, marketing | Leave a Comment »

Why your Facebook account will be disabled

Posted by distinctivecoaching on April 21, 2009

http://contactdubai.com/tips/why-your-facebook-account-will-be-disabled

Great summary!

I was once, too, temporarily suspended for unknown reasons, and for an unspecified period of time. But I was definitely told not to do “it” again, or else! lol

I couldn’t find in the terms of service what I had violated, and to this day have no idea what happened.

Thanks for sharing these tips. They are more specific and give an idea of what to watch out for and avoid in terms of being Facebook terminated.

All the best,
Jason

Website: http://www.AchieveYourIdealBusiness.com
Twitter: http://twitter.com/BizCoachJason
Facebook Profile: http://profile.to/BizCoachJason
Facebook Business Group: http://groups.to/IdealBusinessCommunity

Posted in Business ethics, Netiquette, Networking, marketing | Leave a Comment »

Six quick sales tips you can use today…

Posted by distinctivecoaching on April 7, 2009

Want to sell more? Get the buzz words, catch phrases & industry jargon out of your head. Talk to people in their own, everyday terms so they can relate both intellectually and emotionally.

While working on sales strategies with two different clients yesterday and today, both said to me, “Wow.. I need to unlearn what my company taught me. No wonder I’m not getting many appointments set.”

I’ve also heard this before from past clients. These can’t be coincidences.

These two particular companies are well known and respected ones – one of the oldest and best-known in the financial services and one very respected network marketing company.  Both teach their sales staff very specific strategies and scripts filled with phrases that boast of the company’s successes, accolades, and awards but do very little to engage the prospect’s dreams, wants and desires.  They don’t connect the dots from what the company offers to what’s in the prospect’s mind and heart.

So how do you connect those dots? Here are six quick tips…

- Ask questions. Don’t assume you know your prospect’s pain and pleasure points. Even if you guess correctly, they need to be in their own words, not yours. 
- Make an active sales experience for your prospect, not passive.
- Create a sales conversation instead of a presentation.
- Help your prospect get clear on what they want, how it will positively impact them and the costs for not acting.
- Use check-in questions and assess the fit as you go.
- Leave the decision-making power with your prospect. Don’t try to be sly or force a sale on them. If you’ve done a good job at helping them connect the dots, the decision is up to them. 

It doesn’t matter how good your product or service is if you can’t help your prospect make an emotional and intellectual connection to take ownership of their decision.

What are you thoughts and experiences?

 

Where is Jason speaking next?
Take a look at
www.DistinctiveCoaching.com/events.htm to find out or have him speak at your event!


Jason E. Rosado
Business Coach & Speaker

Helping entrepreneurs, small biz owners, and sales professionals achieve your ideal business in 12 months or less.
Want to get started?  Sign up for your F-R.E-E “Business Success E-Series”!

773.829.1276
Jason@DistinctiveCoaching.com

Website: http://www.AchieveYourIdealBusiness.com
Twitter:
http://twitter.com/BizCoachJason
Facebook Profile: http://profile.to/BizCoachJason
Facebook Business Group: http://groups.to/IdealBusinessCommunity

Posted in Business development, Business ethics, Entrepreneur, Motivation, Phone sales, Sales, Sales Training, marketing | Leave a Comment »

LOCAL, GLOBAL & GREEN 2009 – Chicago, Sat 3/28/09

Posted by distinctivecoaching on March 27, 2009

Hello Business Achievers,

NETWORKING & EDUCATION – TOMORROW!!

Opportunities for Local Businesses, Global Marketplaces and Green Technology.

Saturday, March 28
Registration begins at 9:30AM
Program starts at 10:00AM and ends at 2:00PM

UIC Student Center East, 750 S. Halsted, Chicago, IL.

 Click on the link below for more information:
LOCAL, GLOBAL & GREEN 2009
http://www.paccgc.org

Billions of Dollars are being allocated for Small Business Development and Green Technology. Find out how you can benefit!

I’ll be there as both an attendee and an expert panelist in sales & marketing at the Small Business Boot Camp that will run at the end of the event.  Hope to see you all there.

Best,
BizCoachJason

Where is Jason speaking next?
Take a look at
www.DistinctiveCoaching.com/events.htm to find out or have him speak at your event!


Jason E. Rosado
Business Coach & Speaker

Helping entrepreneurs, small biz owners, and sales professionals achieve your ideal business in 12 months or less.
Want to get started?  Sign up for your F-R.E-E “Business Success E-Series”!

773.829.1276
Jason@DistinctiveCoaching.com

Website:
http://www.AchieveYourIdealBusiness.com
Twitter:
http://twitter.com/BizCoachJason
Facebook Profile: http://profile.to/BizCoachJason
Facebook Business Group: http://groups.to/IdealBusinessCommunity

Posted in Business development, Business owner, Entrepreneur, Events, Goal setting, Inspiration, Networking, Sales, Social Networking, marketing | Leave a Comment »