Posted by distinctivecoaching on June 24, 2009
Yes, that’s correct. Due to a site reconstruction, we’ve moved.
For more informative, riveting, fascinating, thrilling articles, posts and general know-how on achieving your ideal business, sales, marketing, networking, social networking, productivity, motivation and all things that go into YOUR successful business, please see:
http://www.DistinctiveCoaching.com/Blog-posts
We’ll be waiting there for you . . .
Biz Coach Jason
Posted in Business development, Business ethics, Business owner, Creativity, Entrepreneur, Events, Goal setting, Humor, Inspiration, Interviewing, Motivation, Netiquette, Networking, Phone sales, Rosarito Mexico Bike Ride, Sales, Sales Training, Social Networking, Upgrading skills, marketing | Tagged: Entrepreneur, marketing, Networking, productivity, Sales, small business, small business owner, Social Networking | Leave a Comment »
Posted by distinctivecoaching on February 1, 2009
FOR IMMEDIATE RELEASE
Feb 1, 2009
Contact: Jason Rosado
(773) 829-1276
CHICAGO AREA BUSINESS COACH AND ENTREPRENEUR
UP’S THE ANTE FOR SUPERBOWL COMMERCIALS
CHICAGO – Business coach and owner of Distinctive Coaching, Jason Rosado, has found a way to “beat the big boys at their own game,” as he put it.
Today’s airing of the 2009 Superbowl XLIII (NBC) in Tampa, Florida at Raymond James Stadium will have some of the same old aspects from the national unofficial holiday as well as some new flashy features. Al Michaels and John Madden are slated as the announcers, with Bruce Springsteen and the E street band as the halftime show.
A thirty-second commercial will cost approximately $3,000,000 USD. MillerCoors and their ad agency have devised a brilliant plan to take advantage of a cost-savings idea in this economy.
Miller High Life has filmed a one-second commercial, and bought the corresponding airtime for a reported $100,000. Obviously the cost savings is great, though when you take into account the shortened viewership of the spots, the math works out proportionately. However, the news of the one-second commercial format has already gotten much more publicity, at a much lower cost, than a normal 30-second Superbowl spot will likely garnish an advertiser.
When news of the cost-effective and innovative approach to advertising during “The Big Game” reached Rosado, he figured he could do one better.
After considering his options carefully, consulting with his wife (she helps keep him from “spending the farm”), his accountant, CPA, Warren Buffett, and Donny Deutsch, Rosado decided his best strategy was to go even smaller, and buy no airtime.
“These big-time guys and their teams of ad execs keep coming up with great ideas. But they are not the only ones to see big profits from the Superbowl ad frenzy. Not only was I able to save money from not having to buy a half-second slot from NBC, but I also didn’t have to pay for a fancy ad agency, writers, directors, actors, a film crew and a location shoot. The way I see it, MillerCoors and all the other ‘big boys’ can have their day in the sun, but I’m going to have my cake and eat it, too!”
Rosado hopes this new method of not advertising attracts the kind of clients he loves to work with and that are just like him: no-nonsense entrepreneurs, home-based and small business owners and sales professionals that want to improve their strategy, upgrade their skills, increase their effectiveness and greatly grow their revenue. His ideal is to have each client create wealth, freedom and happiness while doing the work that they enjoy so much, unlike the 2008 0-16 Detroit Lions, who just got the money.
He believes that not advertising during Superbowl XLIII is a way to continue his life work towards those ends, and that both current and prospective clients will also find that they too can prosper by not advertising during today’s or any upcoming Superbowl event.
When reached for further comment and asked how he will spend the evening now that he will not be tied up in the Superbowl rat race, Rosado remarked, “Well, I guess my wife and I will go to our friends’ home, where we’ve been invited. I think we’ll all have a good laugh at MillerCoors’ expense when we see their one-second commercial and celebrate our good fortune, knowing that we’ve finally beat the big boys at their own game.”
He also mentioned that the Arizona Cardinals were originally from Chicago and that he might root for them, but that wasn’t nearly as interesting.
About Distinctive Coaching
Distinctive Coaching (www.DistinctiveCoaching.com) helps entrepreneurs, small business owners and sales professionals to achieve their ideal business in 12 months or less. Jason Rosado is the founder and owner of this training and coaching private practice and has worked in this field for over 20 years in large corporate, small business and entrepreneurial companies.
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Posted in Creativity, Humor, Inspiration | Leave a Comment »
Posted by distinctivecoaching on January 30, 2009
Often times *action* is the single biggest factor that leads to success.
Take action. Any action. Just make something happen.
It’s ok if it’s not perfect – most people won’t notice.
It’s ok if it doesn’t work – you’ll learn from it.
Well, this time someone noticed. And I hope these guys learn from it. LOL
Business Lesson: Every once in a while and especially in high-risk/reward situations, make certain to also think through the strategy of your actions.
Your BizCoach,
Jason
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Posted by distinctivecoaching on December 25, 2007
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Posted by distinctivecoaching on December 17, 2007
Happy Holidays!
I just made a total elf of myself. Check it out by clicking the link below:
http://www.elfyourself.com/?id=1378423741
…And with that, I want to wish everyone a very happy holiday season and new year!!
Helping business owners to supercharge their growth and success.
Jason E. Rosado
Business Coach
Please see my website for a free “Make 2008 Your Best Year Ever” coaching session!
www.DistinctiveCoaching.com
Posted in Humor, Inspiration, Uncategorized | Leave a Comment »
Posted by distinctivecoaching on August 15, 2007
Here’s a story on social networking on MySpace…. Please add your comments about your own experience and opinions of online networking for business use.
Ok… good stuff, but seriously, at “SUPERCHARGE Your Networking,” we will cover the pro’s and con’s of online tools such as MySpace, LinkedIn, Facebook, and others.
See you there! http://SuperchargeYourNetworking.eventbrite.com
Thanks!
Posted in Humor, Networking | Leave a Comment »
