Distinctive Thinking

on Business Success – Articles, tips, and Q&A’s

Archive for April, 2008

A Question for You…

Posted by distinctivecoaching on April 30, 2008

A question for you…

Actually, I have a few questions for you:

 

What’s the best thing that could happen to you

right now?  What would happen if you doubled

your sales?  What if you got twice as much

done in your day?  What would it be like if all

your business and personal relationships were

effortless?  What could you do to make your

business thrive?

 

Ask yourself: Are you asking enough

questions every day?

 

For most of us, the answer is ‘no.’  Let’s take a

look at why…

 

To start, what do all those above questions

have in common?  Obviously they are all

questions.  Nothing shocking there.

 

They are completely open-ended questions.

They don’t look for a “yes” or a “no” but instead

for some original thought in the answer.

 

They don’t communicate judgment or bias

towards the pending answers.  Also, they don’t

imply an expectation of specific answers.

Therefore, because they are “opinion neutral”

and open-ended, they empower the person

being asked to come up with their own original

answer, leading to creative thinking, new ideas

and better results.

 

Finally, they all start with the word “what”. As

we all learned in school, questions can start

with many different words, and we’ve been

taught to mix it up.  But the questions above,

and many powerful others that can change our

business, relationships and spur success,

typically start with the word “what”.  What’s

behind that?

 

“What’s with the ‘what’?”

 

Changing your asking habits is not easy.

Questions that start with “why” are the ones

that usually pop into our heads.  They are

shorter and often seem more to the point. In

our world, we value brevity and directness.

Time is valuable, so we like quick thinking and

quick acting.  But “why” questions are often

leading, negatively charged or rhetorical, all of

which negate the point of asking.

 

“Why did you do that?” 

 

This is a common one for all of us. Often it

means you did something wrong, and it may

sound more like a statement than a question.

 

Consider a common scenario, such as a

manager looking for feedback from an

employee on something the employee wrote.

 

“Why did you write it like that?”  

 

This question from a manager can make an

employee worry about coming up with the

“right” answer or feel they have to justify their

work.  But it’s possible the manager was just

curious about the choice of words, and not

intending to communicate an opinion or a

judgment.  A great alternative question might

be: “What were you hoping the reader would

take away from that wording?”

 

This gets to the underlying issue.

 

This question digs deeper to what the manager

really wants, which is to determine the possible

result of the work, not the emotional reasoning

of the employee when they wrote it.  It gets to

the real issue faster and in a more supportive

way, which in turn empowers the employee and

further builds the relationship between manager

and employee. Sounds like a useful concept to

have in a business, doesn’t it?

 

You might even use a “what” question to follow

up a question that you were asked:

 

“Should I go ahead and run the program?”

 

Instead of saying, “No, I don’t think you’re

ready,” how about trying any of the following:

 

“What are some of the alternatives?”

“What would be the outcome if you waited?”

“What’s a possible benefit to doing it next

week?”

 

And the answers you get back may actually

give you feedback that you really hadn’t

considered, taking things in a completely new

direction.  Improving the decision-making

process, encouraging team work, and having

better results would just be side effects.

 

The Challenge…

 

The next article I send will be how to

incorporate these ideas to supercharge your

networking and sales…

 

But before I send that out, I would like to ask

you to challenge yourself:

 

Track your progress on asking ten “what”

questions for the next three days to clients,
co-workers, family members, etc., when your
first instinct is to either give feedback or ask 
a “why” question. 

See how their reactions are different from the
ones you have come to expect.  And also note
how the path forward unfolds from that interaction
and what positives changes occur both immediately
and long-term.

 

So, you now you have it — ask more questions!

Open-ended questions.  Questions that start

with “what.”  And let’s hear what happens.

 

Talk to you later!

Posted in Business development, Business owner, Entrepreneur, Motivation, Networking, Sales, Upgrading skills | Leave a Comment »

Questions and Sales

Posted by distinctivecoaching on April 30, 2008

This article is especially significant for professionals
that depend on networking, referrals and word
of mouth advertising for their livelihood, but it also
applies to corporate leaders, as we all need
basic selling skills and a well established network
inside and outside our organization for critical support.

Whenever you try to convince
someone of something, you’re selling.


So let’s talk about questions and sales.

One of the most powerful things you can do in
your business is to ask a lot of great questions.
As we mentioned in the last article, this will
empower employees, foster growth, increase the
quality of decision making, improve relationships
and take you as well as your team to a new level
of effectiveness.

What it will also do for those that are charged
with sales, is well… charge your sales.  And for
those of you not in a pure “sales” role, keep in
mind that all of us sell ideas, concepts and other
intangible things every day, both personally and
professionally.

For a long time, salespeople were seen as
“talking heads”
just presenting information on
their product or service.  The faster they could
talk and the more information they could spit out,
the better their chances of closing the deal.  This
worked well until buyers picked up on the
strategy, and “fast-talking salesmen” became a
catch phrase for salespeople that no one wanted
to do business with.

Then came “consultative selling.”

This method integrated probing questions to
identify the prospect’s needs.  It included
questions like: How long do you have before you
need to upgrade?  What is your biggest concern
about your current supplier?  What would you
primarily use this system for?

It seems pretty straightforward.  Ask questions
then do a sales presentation of the solution you
offer that best meets the needs of the customer.

But today’s consumers are smarter, more
familiar with different options, and have access
to much more information.

And people don’t want to be ‘sold to’ any
longer.

Instead, they want to be empowered to make a
buying decision that will be in their own best
interest.  And who can blame them?

“Coaching the sale” or “coaching the client” to
make the best decision possible for them is the
next phase.  Actually, it’s really a paradigm shift,
because your highest priority with this process is
to be of service to a prospect, not to close the
deal. Sound confusing?

Let me explain…

There are two forces at work. Consumers have
grown weary of sales professionals, and more
importantly, they don’t buy based on needs
any more.  People buy based on their wants.

Don’t believe me?

How many of us eat fast food?  Why do people
smoke or drink?  Don’t most of us know that
driving our cars is ruining the planet? Yeah…
I know, I’m guilty too.  And we try to change
because we know these are bad, but…

With so many choices, we still generally do
what we want
, even if it’s not what we need.

How do we find out customers’ wants?

By asking probing questions to uncover those
wants and digging deep to find out the reasons
behind them: their motivations, fears, and even
philosophies.

People don’t often answer a question directly the
first time because their REAL wants are very
personal.  We don’t like to reveal ourselves to
people that we don’t know, let alone someone
that probably has an agenda to sell us
something. This brings us to another important
point that you’ve probably heard before:

People buy from those that they know, like
and trust.

So how can you get someone to know, like and
trust you?  Become a trusted advisor.  An
advisor asks a lot of questions and uses those
questions to learn more about the other person.

Identify what they want, what they believe in and
what they are seeking.  Then think about what
you can provide – resources, connections,
ideas, support, or one of the products you offer if
there is a genuine fit.  As someone that cares
about them and wants them to succeed, you’ll
be helping them out tremendously.

Here are a few good questions to ask potential
clients and networking partners as you get to
know them:
 ·  What could be the best outcome for you?
 ·  What would make you really happy in this
situation?
 ·  What do you want to accomplish here?
 ·  Why is that important to you?
 ·  What would it really mean to you personally?

These may sound like very similar questions but
many times it’s by asking closely related
questions in different ways that get you to the
REAL answer.

So, as a sales person, you need to ask
questions to find out what your prospects
really want
.  How else can you help them
create the best outcome?

And even when you don’t close the sale, you
will gain a reputation for helping others beyond
doing what’s in it for you.  As a result, your
networks will grow and as well as your
reputation. 

People will want to work with you and buy
from you when there’s a good fit.  And they will
want to tell others about you as well.

So let me ask you…

What would happen if you asked more questions
to potential customers?  How would it increase
your effectiveness and get more people to like
and trust you?

Give them more opportunities to talk and
yourself more opportunities to listen.  You will
learn more and be more successful for it.

All the best,
Jason

Posted in Business development, Business owner, Entrepreneur, Goal setting, Motivation, Networking, Sales, Upgrading skills | 2 Comments »

Q: What are the best ways to turn presentations at conferences into business opportunities?

Posted by distinctivecoaching on April 22, 2008

Another good question that I received.  I could write a book on this subject, but I won’t.  At least not on the blog.  So here is a short answer with two very important aspects.

At any event at which I am a guest speaker, paid or unpaid, I try to give tremendous value to the audience in two forms:

1.) The session content itself, and I provide action steps and guidance for the audience members to sucessfully apply the information immediately.

2.) An offer for audience members to receive more very valuable free resources afterwards (subscription to my business success articles, a free teleclass, etc.) in exchange for their contact info. This is how you can begin to build the long-term relationship.

The book should be out at a later date…    ;-)

Posted in Business development, Business owner, Entrepreneur, Events, Goal setting, Inspiration, Motivation, Networking, Sales, Upgrading skills | Leave a Comment »

Avoid Getting and Giving Headaches…

Posted by distinctivecoaching on April 7, 2008

Networking can be great for sales…
Networking can be great for career advancement…
Networking can be great for job transition…

Networking can give you a headache
if it’s not done well…

I read a post today in an online
professional discussion forum about a
networking event that the poster
attended.  He said that there were a lot
of small business owners there, and he
was constantly “getting pitched and
pitched hard” as he met people.

I can definitely relate.  I go to many
networking events. And I have
encountered many sales people, small
business owners and other “experts”
that love telling people what they need
and what they should be doing about
– well, everything!

When I read the post, though, a part
of me wanted to apologize on behalf of
those small biz owners and sales folks. 
You see…

I am also one of the small business
owners, and a lot of my livelihood
depends on networking.

But I don’t “pitch” my services to people
I meet at networking events. I found out
a long time ago that is counter-productive.

When asked, I follow a system to tell
them what I do and who I help, and
then I listen to see if they want to talk
further about it. If not, we move on to
other topics.

I think there is no faster way to kill a
relationship before it’s begun than to
pitch to someone who may not be
interested, or to assume that someone
“needs” your product or service and
then act prematurely on that assumption.

And this is important because…

Successful networking is all about
relationship building.  Not sales.

Let me put it another way:

The best way to get sales results
from networking is to not sell.

Before you decide I’m just plain goofy,
let me explain.

As I said, I do a lot of networking, and
my business and sales depend on it.
And I think I understand sales pretty well, 
having provided large group sales training
sessions and one-on-one sales coaching
for large well known companies as well as
smaller, less known businesses.

I have taken what I’ve learned from my
various business experiences as well as
material I’ve studied and trainings I’ve
attended, and combined them to develop
workshops for others that also depend
on successful networking and sales
strategies.

Below is a snippet of some of the
“Networking Do’s and Don’ts” that I’ve
shared at those events, which have
proven to go a long way to helping
achieve long-term growth:

Do:
- Be polite, respectful & honest.
- Maintain a “helpful” mindset at all times.
- Think about what you can do to help
the other person, not what they can
do for you.
- Ask a lot of questions.
- Enjoy learning about others.

Don’t:
- Don’t “sell” without permission.
- Don’t open with “What do you do?”
because it limits rapport-building.
- No matter how great your conversation
was, don’t rely on them to contact you.
Take the initiative to follow up.

I hope you find this information useful,
especially when you’re at your next
networking event.

All the best,
Jason

P.S. If you would like to learn more about
how to put these and other proven
networking skills into action, please join
me for a fr.ee teleclass

called
“Networking Necessities” this week:

http://necessities.eventbrite.com

Participants will have a chance to win
a complementary pass to my
Supercharge Your Sales & Networking
workshop on April 19. It will cover how
you can get the most out of sales and
networking, and how you can maximize
your bottom line results by following
an easy system to integrate the best
of both in an incredibly effective and
helpful way.

 

 

Posted in Business development, Business ethics, Entrepreneur, Events, Networking, Sales, Sales Training, Upgrading skills | Leave a Comment »

Q: What Works Better: Advertising or Networking?

Posted by distinctivecoaching on April 1, 2008

A:  For me it’s been a mixture. Networking and meeting people is the first step, and a necessary one.

I have learned so much about networking over the past few years, both from my failures and my successes. I was able to find out what I did flat-out wrong, what I was good at, and what are the “right” things to do that I now love networking because I get so much out of it personally and professionally.

I even took the lessons I have learned from networking and sales and created a workshop that combines the best practices of both for business owners and sales professionals. It teaches not only how to overcome shyness and lack of direction to create a guaranteed success plan, but also how to make your networking and sales work together synergistically to building really strong relationships and leverage those to bring you the sales you want.

So first, you need to build relationships online, offline, at networking events and through other connections. Get to know them – what they want and how you can support them. Then market to them in a very giving way. Treat the people in your network and in your contact database just the same as you would your friends and family.

Become a trusted advisor to them. Provide help and support without expecting anything in return. And know when and how to market to them only when it’s a win-win outcome for both of you.

I hope this answer helps other people out there that are in the same place that I was. And for anyone that would like to learn more, please feel free to contact me.

All the best,
Jason Rosado
www.DistinctiveCoaching.com

P.S. Here is more info on the networking and sales workshop: http://www.DistinctiveCoaching.com/Supercharge.html  

And a Free teleclass preview: http://necessities.eventbrite.com

Posted in Business development, Business ethics, Business owner, Entrepreneur, Events, Inspiration, Networking, Sales, Sales Training, Upgrading skills | 1 Comment »